Roadmap for guiding and shaping change

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Reference no: EM133091696

Innovation is about change - but merely changing things randomly and in different directions is not likely to move the organization forward. As the old saying has it, 'if you don't know where you are going, you'll probably end up somewhere else!' So, we need an innovation strategy, some roadmap for guiding and shaping change and making sure we try and spend our limited resources as wisely as we can.

Choose an organization and try to research its underlying strategy. What was the original 'big idea' which they were trying to exploit when they began and what is their approach today? What are the significant directions of change which they are trying to use to move them forward?

Reference no: EM133091696

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