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Chapter case 4 (strategic management 2nd edition : Frank T Rothaermel) about Nike's core competency: The Risky Business of Fairy Tales
1. The case indicates that Nike's core competency is to create heroes. What does this mean? How did Nike build its core competency? Does it obey the VRIO attributes?
2. What would it take for Nike's approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not?
3. What recommendations would you have for Phil Knight and Nike? Can you identify a way to "reframe" the competency of creating heroes? Or a new way to think of heroes that would continue to build the brand?
4. If you are a competitor of Nike (such as adidas, Under Armour, New Balance, or Li Ning), how could you exploit Nike's apparent vulnerability? Provide a set of concrete recommendations.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
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Prepare a major handout on the key principles of instructional leadership
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