Risks of internationalizing through collaborative ventures

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Reference no: EM132292091

1. Explain the objectives and risks of internationalizing through collaborative ventures.

2. Explain why a collaborative venture might be a better entry strategy than wholly owned FDI. Keep in mind that processed food is a culturally sensitive product that entails various complexities in marketing and distribution.

3. What type of European partner should Aoki seek?

4. Describe the four primary challenges faced by retailers when they expand overseas. Provide examples of mistakes made by retailers in foreign markets.

5. Discuss four strategies that managers can employ in order to increase the chances of a successful collaborative venture.

Reference no: EM132292091

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