Highly effective style of writing - All sentences/paragraphs/sections are logically written and connected Repetitive, unclear writing, disjointed sentences/paragraphs/sections and they do not strongly intersect with assignment aims and create confusion Tables, figures and latest data appropriately used No tables, figures or out-dated data Appropriate length Under/over appropriate length Grammar/spelling correct Many grammar/spelling errors Accurate referencing Inaccurate or missing references

Excellently summarise the findings, connect them with the findings Not summarised or connected with the key findings Evidence-based recommendations for managers that are excellently connected with the literature and justified Lack of evidence-based recommendations and loosely connected with the literature Discussion of insightful and specific analysis Lack of insightful analysis, only generic discussion included

The appropriate solution of the problem The lack of correct solution Inclusion of relevant examples and screenshots to support the arguments Lack of examples and screenshots High quality and broad range of literature sources for the arguments, reflects a critical literature review approach for the justification of the selected application Few (or no) relevant sources are used for the arguments or they are used in a confused, uncritical or superficial manner for the justification Sources/references are frequently explained individually so the reader can easily detect the findings of the study presented References are often mixed up and they confuse the reader to detect the past findings

1. Introduction (LO2): Guide the reader on what is included in the assignment; sequence and brief explanation of each section No structure, sequence and brief explanation of the sections 2. Problem identification and its description (LO1) Identification of a problem from the relevant domains and its detailed description Irrelevant problem and insufficient details