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Rise of various social media platforms

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The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2 parts to this assignment:

1. Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use.

2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following:

• List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade

• How do they leverage the use of influencers to promote their brand? 25% of grade

• In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade o Social media o Other digital and traditional.

Reference no: EM133163082

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