Revised to address your specific business problem

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Reference no: EM132298165

Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events.

1. When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its

a. adaptability

b. reliability

c. biases

d. relevance

2. If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using ____________.

a. white papers

b. scholarly journals

c. industry publications

d. business books

3. If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use?

a. business periodicals

b. scholarly journals

c. external blogs

d. white papers

4. If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you?

a. a white paper

b. a wiki

c. an industry report

d. a scholarly journal article

Reference no: EM132298165

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