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Assignment:
Using the same company you selected in Written Assignment 1, write a 2 to 3 page paper (500 to 750 words) in APA format that addresses the following:
Evaluation of a company's external and internal environments is vital in order for managers to be able to formulate strategy.
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Specify the overall value proposition of the total product
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using an electronic database search.
Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics.
Select a specific area in marketing, such as buyer behavior, buying experience, marketing to vulnerable audiences, ethics in marketing,
Prepare a 3-4 page paper, not including title page and references, on eco-marketing as a motivation and its impact on consumer behavior.
What steps would you take if you are asked by your company to start a mobile campaign? Since the most unique feature of smartphones is that it reveals its users
You work for a health food manufacturer. It has come to your attention that other organisations in the industry have introduced products that they are promoting as being highly healthy and nutritious; however, the new products are very high in sug..
What you are trying to prove. Use the internet and library to prove your thesis. Write about 5 pages, not counting the cover page and bibliography.
Describe the announcement that Stellantis' CEO has made about the auto giant's plans. Explain what automobiles have to do with semiconductors and software.
Why have marketing communication budgets been reallocated in recent years to increase expenditure on mobile and digital aspects, and reduce spending
What is the leader's background? Education, training? What previous positions has the leader held? Which companies and industries has the leader worked in previously? Were these domestic as well as global firms
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