Review two major journals in marketing

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Reference no: EM13697691

Review two major journals in marketing (between 2012-2015)

Identify which two technologies are changing the some areas of the marketing field

Describe the technologies (major components),

Describe the business processes and results that these technologies enable the firms to do better

Describe why the new approach is better than the old way of performing the business processes (advantages)

Describe the risks of using the technologies

Include short list of references (3 or so)

•1 ½ - 2 pages (maximum)

Reference no: EM13697691

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