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Problem: Web sites such as cancerpage.com and CancerSource.com offer cancer patients sophisticated medical data and advice in exchange for personal information that is then sold to advertisers and business partners and used by the Web sites to create products to sell back to patients. Some argue that cancer patients visiting these sites are willingly exchanging their personal information for the sites' medical information. Others contend that this kind of exchange is unethical.
Questions: 1. Is this practice ethical?
2. Does the AMA Statement of Ethics have anything to say about this issue? Go to marketingpower's website and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to this situation.
Marketing is often required to develop and implement lead generation programs to identify "qualified" leads for the sales organization. You have been charged with developing a lead generation program for a new office park. The office park is locat..
A brief proposal describing your topic for your Marketing plan - Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice.
What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage, In your own words explain, are entrepreneurs born or made
Identify the six stages involved in the process of establishing prices. Discuss why pricing decisions are important to an organization.
Analyze the role of external factors on global marketing decisions. Identify the factors in global markets that need to be considered.
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your resp..
In which stage in the family life cycle would the purchase of the following products and services be most closely identified?
1 an organization that has a low relative market share position and competes in a slow-growth industry is referred to
What are the specific sources of information you will use in order to add an adequate level of theoretical relevance and validity to your plan?
Contrast and compare manufacturing and service operations, and identify which to apply to SBS and MLD, Determine if SBS and MLD use batch or continuous flow processes in their manufacturing
How will you communicate your message keeping in mind that you will target not only your actual consumer, but different influencing circles that may impact the purchase of your product
Explain the different promotional strategies that may be used in addition to advertising. Determine the best marketing research approach to measure customer satisfaction with your company's product/service.
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