Reference no: EM132428341

Discussion

To prepare for this Discussion, review the section of the Weekly Notes which outlines Edward de Bono's creative thinking hats. Consider how the creative hat you wear would shape your thought process. Think about how creativity can be used to overcome challenges.

With these thoughts in mind, in a 750- to 1,000-word response

• Chose a product or service with which most people would be familiar. This should be something that most people would use regularly.
• For your chosen product or service, identify a challenge with creativity which might affect further innovation.
• Select one of the six hats and use that technique to make several recommendations on how you would overcome the challenge.

Remember to cite and reference examples from the readings and journal articles for this week. 

Shehabuddeen, N. (2007) Innovation in real life: a hands-on guide to genuine innovation. Liverpool: Open Innovation.

• Pages 50-53. Creativity efforts must ultimately relate to what customers may need or want. This requires an ability to develop deep insights. For example, it is not enough to simply listen to the customer, instead, one must also hear what the customer is saying or wants to say.
• Pages 129-130,138, 143-146. Creative ideas must be processed so that they can be filtered, decided upon and funded. These checklists provide some prompts on how to deal with a post-creativity stage.