Review the rothaermel text paying special attention

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Assignment:

IKEA is the world's most profitable global retailer, currently operating in over 30 countries and territories around the world. Despite that success, the firm faces a significant set of challenges towards sustaining its competitive advantage(s). For this discussion, here is what I would like you to do:

Read and review Chapter of the Rothaermel text paying special attention to the Chapter Cases (p. 351 & 380), along with the M10 Content Guide.
First, create post that analyze the major set of challenges to competitive advantage(s) that IKEA is dealing with.
Be sure to include several recommendations for addressing these challenges.
Next, in your responses to fellow classmates work to refine recommendations to help IKEA to sustain competitive advantage.

Reference no: EM133652465

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