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Assignment:
The organization is the Boys and Girls club of American
1. Review the organization's information and identify and discuss the segmentation strategy, make sure you clearly identify the segmentation base used and the supporting segments (ie. If its demographics, what elements are you reviewing, is it age? Gender? Etc). Identify and discuss each market segment. Make sure you provide the detail that clearly describes the segmentation strategy for the organization. 2. Upon identifying the segmentation strategy used, now, identify and discuss the target market that the market segments support. Do you feel the segmentation strategy is appropriate to reach the target market OR is there a more attractive segmentation strategy for the organization (that is, the better target markets) and Why? 3. Having discussed the segmentation strategy and target market, outline how your organization implements the marketing mix to meet the needs of these consumer groups selected as the segments to target. 4. Based on the information obtained for the first three questions, are there any recommendations you would make to better position the organization in the market? If so, briefly explain. For this question the focus is on the segmentation strategy, target market, and/or marketing mix, only.
Please include references( organization: Boys and Girls Club of America)
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