Reference no: EM131815146

Assignment

Details:

The Strategic Planning: SWOT Analysis assignment completed in Topic 4 helped you identify a strategic goal within your sphere of influence. This assignment asks you to visually represent the cause-and-effect relationship among goals, operations, and stakeholders. In addition, this assignment seeks to examine the impact on various operational processes within the selected organization.

According to your Management textbook, a strategy map "is a visual representation of the key drivers of an organization's success, showing the cause-and-effect relationship among goals and plans." Refer to Exhibit 7.4 in the textbook. A strategy map seeks to align organizational goals into strategy and provide clear direction for the organization.

Review the mission statement of your selected organization. Prior to creating a strategy map, identify your stakeholders. Complete a stakeholder analysis to identify and prioritize the various stakeholders. Refer to the "Stakeholder Analysis" resource from Mindtools and complete all steps.

Based on your strategic goal, create a strategy map using Microsoft Word, Microsoft PowerPoint, Microsoft Visio, or other software. Include only the required perspectives (financial, customer, internal, and learning and growth) that pertain to the strategic goal in your map. The cause-and-effect relationships are described by connecting arrows.

Starbuck's Strategic Planning

Introduction

Strategic planning or management can be defined as a set of management decisions as well as activities that dictates the long-run performance of a company. Strategic planning is the activity of the managers of an organization that is utilized to organize priorities, strengthen processes, channel resources, develop an agreement around projected results, and evaluate and fine-tune the direction of an organization to respond to the changing environment. Most importantly, strategic planning is used to make sure that the staff and other essential partners are working towards common organizational goals. If utilized well, strategic planning produces vital decisions and actions, which guide and shape what an organization is, the people it deals with, as well as what and why it does, focusing on the future. Therefore, effective strategic planning dictates not only the organizational direction and the measures required to move forward, but also how it will evaluate its success (Thompson & Strickland, 2001). This report will develop a strategic goal for the Starbucks Coffee Company.

Developing Starbucks Strategic Goal

A Strategic Plan is an important document plan for communicating with an organization about its goals, measures needed to attain the goals, as well as the other essential elements established during the planning process. On the other, a Strategic goal is the planned objective that a firm struggles to attain. More often, the top management will take time to establish and present strategic goals for their entities to show their junior staff what their plans and visions for the organization are (Robbins et al., 2013). As such, the senior managers of Starbucks Corporation should develop and articulate goals of the corporation to demonstrate to the employees Starbucks's plans and vision. In developing a strategic goal for.