Review the marketing campaign and suggest improvements

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Reference no: EM133338500

Question: Kate is a marketing manager for a well-known car brand. The brand is currently well-known for their range of family cars, but six months ago the company released a more expensive luxury car into the market. The release was accompanied by a national TV advertising campaign to highlight the extra features and emphasise the new luxury image of the brand.

Kate has been asked to review the marketing campaign, customer feedback and market surveys to identify improvements in the marketing of the car.

Outline the actions Kate could take to review the marketing campaign and suggest improvements.

Reference no: EM133338500

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