Review the manufacturer suggested retail price

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Reference no: EM133040887 , Length: word count:600

MARKETING - MARKETING MANAGER ANALYSIS

Instructions

Question 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you'll see three different vehicles. Each vehicle has unique features.

Based on the Customer Profile information about the customers that shop at the dealership, choose the vehicle that you think will sell the most. Please explain the rationale for your decision.

Question 2: Financial Options
Based on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1.

Question 3: Promotions
Your assignment instructions show three recommended advertisements for the vehicle options in Question #1, including a special deal promotion, for the vehicle that is expected to sell the best. Review and based on the vehicle descriptions, determine which promotional activity will sell the most vehicles. Please explain the rationale for your decision.

Question 4: Pricing
Review the pricing options available for each of the vehicles below. Also review the Manufacturer Suggested Retail Price of the vehicle. Then recommend the best pricing strategy for all three vehicles.

Question 5: Branding
The company that makes the vehicle you selected is looking to rebrand the vehicle. They have asked for your input on possible brands ideas. First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the image, name, and tagline recommendations. Second, select the Brand Direction that you think will be most successful and explain your choice.

Question 6: Sales Pitch
Review the five components of a successful sales pitch from your assignment instructions. Then write a sales pitch that you would use to try and convince someone to purchase the vehicle you selected.

Attachment:- Assignment_Template.rar

Reference no: EM133040887

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len3040887

12/3/2021 4:40:43 AM

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len3040887

12/3/2021 4:40:36 AM

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