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Review the literature on the integrated customer experience

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Reference no: EM132078243

Literature Review

Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked

Your essay must include at least 5 marketing peers reviewed (scholarly) journal articles in addition to 2 marketing textbook or references.

The Literature review is in TWO PARTS:

PART A - Project plan, structure and chosen references uploaded to Moodle by week 3

PART B - The literature review of up-to 1800 words uploaded to Moodle by week 7

Chose 7 topic from below

· Market led strategic marketing planning

· Customer Analysis & the changing market environment

· Competitor analysis in dynamic markets

· The organisational resources & forecasting demand

· Identifying current & future competitive positions

· Creating sustainable competitive advantage

· Competing with the new marketing mix

· Competing through innovation

· Customer relationships & superior service

· Strategic customer management & the role of alliances

· Implementing strategy

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This paper is about customer experience is the heart of marketing for every industry. In this paper a review is done for the current literature on the Integrated topic is done. A literature review suitable for publication in an academic marketing journal is done on 7 selected topic

Reference no: EM132078243

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Reviews

inf2078243

11/3/2018 3:13:14 AM

Thanks. Nicely prepared work. It is clear and amazing work as per the requirements, all the points are covered. I would definitely be coming back with new assignments. Thank you so much for all the efforts you and your team has put into completing this assignment for me.

len2078243

8/6/2018 11:38:09 PM

Hello guys how are you ? my semester start now my assigment . ASSESSMENT DETAILS Individual Literature Review – 30% (2000 words) Due: Part A Week 3 The Literature review is in TWO PARTS: & Part B Week 7 Chose 7 topic from below Special note: -Use a very very simple language.

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