Reference no: EM132773063
Business and Enterprise - (Research, Evaluation and Innovation Essay)
Assessment Brief
1. Select and specify a Life Science Industry of interest to you from the list below:
• Biotechnology Industry (e.g. one of Medical Biotechnology, Agricultural Biotechnology, Environmental Biotechnology, Industrial Biotechnology)
• Pharmaceutical Industry (Human or Veterinary)
• Medical Technology Industry (e.g. one of Diagnostic Products, Medical Devices, Medical Equipment, Medical Supplies).
2. Research and specify a specific sub-industry from your choice made in part 1. This can be based on:(A few examples or a more concrete definition might be good)
• a set of products (e.g. regenerative medicine products, biofuels, cancer drugs, COVID-19 vaccines, CT Scanners, microbial diagnostics etc.)OR
• a specific technology (e.g. genetic engineering, microbial fermentation, antibody technology, cell culture, nuclear magnetic resonance etc.) OR
• a specified geographical location (e.g. Agricultural Biotechnology in Japan, Medical Biotechnology in India, The Pharmaceutical Industry in South Africa, The Medical Device Industry in Europe etc.
3. Review the landscape of the sub-industry within your chosen area, including specific examples of both start-up companies and established enterprises which have been floated on the stock market. Include the following information:
• Key business activities and examples of business innovations
• Examples of innovation in key products or services
• Examples of patents granted in the last 5 years
• Main markets for products or services?
• Market value of your chosen area
• Examples of key influencing factors (drivers and barriers to entry)
• Key Stakeholders
• SWOT analysis of your chosen area
4. Give an example of a primary research paper or patent published in the last three years in your chosen industry and describe a potential product or service that could be developed from it.
Attachment:- Business and Enterprise.rar
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