Review the direct marketing campgain for a business

Assignment Help Management Theories

Reference no: EM133543050

Question: In this assessment, you are required to review the direct marketing campgain for a business given in the email marketing campgain report document. Avalon Marketing Agency generated this report using email marketing tool, Mailchimp for the client.

The client set the following goals for the campgain:

Open rate: 30%, Click rate: 10%, Bounce rate: 0.50%, Unsubscribe rate: 0.10%
Improve the conversion rate to 2%
Client had a goal to 8000 email subscribers before this email campgain and 10,000 email subscribers before the end of the year.
Overall, the goal was to make at least $3000 in revenue

Reference no: EM133543050

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