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Review the different ways to segment the market

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Reference no: EM13909224

Kmart

1. Review the different ways to segment the market and which one we should use.

2. List all the segments and the buying behaviors for each segment (do not include the marketing mix).

3. Which segment will we target?

4. Which marketing strategy will we use (market development, product development, market penetration, diversification)?

Reference no: EM13909224

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