Review the development of the industry

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Reference no: EM132431140

Outline

Students are required to conduct relevant secondary research

Students should include a brief introduction to the subject by explaining and analysing what is global tourism and hospitality

Particular areas that should be focused on are:

The size and scope of the global tourism and hospitality industry The student should: Analyse the size, nature and sub-sectors of the global tourism and hospitality industry Analyse the role of stakeholders of the industry

Explain the history of the tourism and hospitality industry

Analyse the inter-relationships and links between tourism and other sectors

The food and accommodation sub-sectors within the global tourism and hospitality industry The student should

Characterise the distinctions between different types of accommodation and their operation
Characterise the distinctions between different types of food operation
Analyse the factors affecting accommodation location decisions
Analyse the effectiveness of transport and distribution systems

The issues and influences affecting the global tourism and hospitality industry. The student should:

Review the development of the industry and the reasons for change
Evaluate the impact of government activity and political issues
Define the contribution of the industry on the economy and its impacts
Evaluate the effect of trends in modern lifestyle habits
Evaluate the way in which external factors affect the industry and organisations within it

The growth of global tourism and hospitality brands. The student should:

Define the characteristics and uses of branding
Analyse the development of global tourism and hospitality brands
Analyse the benefits of branding and brand loyalty
Explain the use of tourism and hospitality globalisation strategies and their risks

The analysis should be concluded with detailed and well-justified analyses and an evaluation and/or recommendations if students feel appropriate Relevant examples can also be quoted The secondary research undertaken should be appended to this assignment

Reference no: EM132431140

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