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Marketing Mix Assessment: Literature Review
Brand switching (or Churn) is a major problem in the telecommunications industry. You are required to review the current literature on Brand Switching and write a literature review which could be suitable for publication in an academic marketing journal.
PART A - Project plan, structure and chosen references in a summary of no more than 250 words.
PART B - The literature review of up to 2000 words.
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Clients have a fundamental place for the affiliations. Money related conditions have wound up being significantly mighty and affiliations are trying to get an offer of each other. In perspective of exceptional rivalry in media transmission industry clients of this industry every once in a while change over start with one brand then onto the accompanying. As the opposition developed so as the adaptability of choices for the clients, while the business sees wild rivalry which is to topple each other. Each time this happens, we see a critical development in the business. We examine this and summarize it.
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Please see the assignment that need to get done asap. It’s in two parts and please ask them to prepare the assignment as per the conditions and follow the assessment criteria so that I could get maximum marks. Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook references. Literature review is in TWO PARTS.
Assessment Criteria-Analysis of academic literature on topic, Identified the Dominant contemporary themes and critically discussed them, Correctly analysed the real world applications of the concept and applied the relevant theories and Presentation and referencing.
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