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1. Review the concepts of the Product Life Cycle (PLC)
2. Select one product or service marketed by the organization where you work.
3. Navigate to the threaded discussion below and answer the following questions:
a. What stage is the product in the PLC? Why? Table 9.4 Summary of Product Life-Cycle Characteristics, Objectives, and Strategies in the textbook lists five characteristics for each stage of the PLC. Fully explain each of the five characteristics for the PLC stage for the product you selected. Defend your answer with a detailed evaluation that is clear and insightful.
b. Table 9.4 also suggests a product strategy for each stage of the PLC. Fully explain why it is the best growth strategy for the selected product at this time. Defend your answer with a detailed evaluation that is clear and insightful.
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