Reference no: EM133389346
Assignment:
Company analysis of Rolex
A) Introduction to the company
B) Review of the Company's approach to entrepreneurship and business development
(i.e.who, was the founder? How did their idea fit the market? How do you think they assess opportunities? Where have they been successful (or where have they failed)?)
C) Analysis - approach to entrepreneurship, organization/business development, specifically:
o Define and explain what you perceived were the entrepreneurial attributes, behaviours, and skills in setting up the company/organization.
o Describe the role and contribution of the company and entrepreneurship to society.
o Summary of Analysis and Recommendations for Improvement.
o Consider and reflect on assessing your own entrepreneurial skills, behaviours, and attributes, and evaluate your potential for an entrepreneurial career. Could you have set up a similar company/organization? Why or why not?
o What business ideas can you generate based on your recommendations of the company and market?
D) Conclusion
You will be assessed on your ability to apply concepts and theories from the course as part of the analysis and your general approach to the company/founder's approach to entrepreneurship.
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