Review the chapters of the first three modules to learn more

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Reference no: EM133523029

Problem: Elements of the Project- Situation Analysis

The situation analysis (also called 5 C's analysis) is a tool for decision makers to understand their own organization, their customers, and the external players and forces that affect their organizations. Read the following article for more information on the elements of a situation analysis:

Steenburgh and Thomas (2010). Marketing Analysis Toolkit: Situation Analysis. Boston: Harvard Business Publishing.

The easiest way to start the research required to do the project is to use UIS Library's guides. Check Canvas to learn more about these guides.

1) Business and Management guide
2) Public health guide

Since this project focuses on an organization that serves the health care industry, the situation analysis needs to include some extra sections in the analysis. Review the chapters of the first three modules to learn more about health care policies, medical technology, and other health care related areas.

The list presented below includes all the possible information required for this analysis. You may have to combine or omit items since some of them may not apply to the selected company or information is not available.

The Organization name is :Health insurance company (UnitedHealthcare)

A. Customers

1. Needs

2. Decision making

B. Context

1. Demographic Environment

2. Economic Environment

3. Socio-cultural Environment

4. Political/Legal Environment

i) Health care policies

5. Technological Environment

i) Medical technology

6. Natural Environment.

Reference no: EM133523029

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