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Review the case study of everest deluxe world travel

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Question: Everest Deluxe World Travel has decided to advertise in the Sunday editions of two major newspapers in town. These advertisements are directed at three groups of potential customers. Each advertisement in Newspaper I is seen by 70,000 Group A customers, 40,000 Group B customers, and 20,000 Group C customers. Each advertisement in Newspaper II is seen by 10,000 Group A, 20,000 Group B, and 40,000 Group C customers. Each advertisement in Newspaper I costs $1000, and each advertisement in Newspaper II costs $200. Everest would like their advertisements to be read by at least 2 million people from Group A, 1.4 million people from Group B, and 1 million people from Group C. How many advertisements should Everest place in each newspaper to achieve its advertising goals at a minimum cost?

Reference no: EM131567652

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