Reference no: EM13560903

Review the case study - Bega. Based on your research into the Bega company, profile the company's position using Situational Analysis tools and approaches. In the analysis you will identify factors both internal and external that impact the company's capacity to achieve its key strategic goals. You will need to research current theories and practices from literature as they relate to strategic analysis. This research should be used to provide evidence that supports your evaluation and recommendations.

Your report should:

• Provide a situational analysis of the company under investigation.
• Analyse and evaluate the Bega's current awareness of key situational factors.
• Discuss the fit between the company strategy and its context.

The report requires:

• use of analytic tools to undertake the Situational Analysis.
• A range of references from literature that should demonstrate breadth and depth of your research.
• The use of the wider literature to provide evidence for your evaluation and recommendations.
• The display of critical evaluation and diagnostic skills in the choice of the data included.
• The display of critical evaluation in the choice of the information sources used.
• Appropriate and accurate use of the Harvard Referencing System.

This is Business Strategic Management Assignment and required 2000 words.

Please must include Introduction, Executive summary and Swot analysis and also kindly note that assignment will go through Turnitin for submission.