Reference no: EM13371170

Review the case for critical analysis "Empress Luxury Lines"

1. Analyze the ethical dilemma faced by Antonio
2. Create and describe two strategies for addressing the situation at hand.
3. Assess the pros and cons in each strategy you just described.
4. Place yourself in Antonio's position and decide which option to take and explain your rationale.
5. Use at least three (3) quality resources in this assignment.

The format of the paper is to be as follows:
Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.

Please quote, at the end of each question.

Reference all quotes.

Paper 2: Diversification Strategies

A big question in business is: To Diversify or Not to Diversify? Some corporations (e.g., Amazon, 3M and General Electric) have diversified broadly over the years and have had great success. Other diversification attempts (e.g., Time Warner's purchase of AOL) have taken companies away from their core businesses and their experiences are less successful.

Research two corporations that have had different outcomes (one successful and one unsuccessful) with their diversification strategies. Compare and contrast each corporation's diversification strategy and evaluate the reasons for each one's success or failure in the venture.

Write a 4-6 page paper in which you:

1.Compare and contrast the two businesses-core business, their size, financials, global presence, use of e-business (marketing, sales, etc.).

2.Compare and contrast their outcomes (one successful, one unsuccessful).

3.Analyze the three primary reasons for the different outcomes.

4.Recommend two actions the unsuccessful one could have made to make their diversification venture successful.

5.Use a minimum of three (3) quality external resources from the last five (5) years to support the content of the paper.