Review the approaches to innovation used by a corporation

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Reference no: EM132094069

Inherently the larger the organization, the more difficult it is to be innovative, but if a company approaches each obstacle with good strategic planning, the chance of transformation is much more likely. Read the following:

McIntyre, S. (1982). Obstacles to Corporate Innovation. Business Horizons, 23-28.

Respond to the following questions:

1) What do you think the author means when he says "The large corporation has created a race of entrepreneurs without authority?"

2) In reviewing the obstacles an organization has towards achieving innovation, what do you believe to be the greatest detriment to an organization?

3) Review the approaches to innovation used by a corporation such as Google, Microsoft, etc? What obstacles, as outlined in the article, did they overcome or not?

4) What advantage or disadvantage does a small start-up business have over a corporation to achieve effective change and innovation?

Reference no: EM132094069

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