Review problem on current e-commerce news-trends

Assignment Help Marketing Management
Reference no: EM132187056

Question: Current E-Commerce News/trends

The goal of this assignment is to help you understand the real world. The instructor will assign a topic to each student (e.g., online business model, e-retailing, social media, online customer acquisition, online security and private issues, etc.) and you are responsible for finding a relevant article in Wall Street Journal. You need to email the article to the instructor at least one class period before the scheduled class discussion. You should be prepared to lead the class discussion (hint: use PowerPoint to tell us a story and then prepare some questions for the discussion) on the article you select and then submit a summary of discussions (at least 3 full pages) to the instructor during the next class meeting.

The summary of discussions should include the following sections:

1. Introduction - briefly summarize the article and indicate how it can be related to an e-commerce topic.

2. Problem identification - identify the problems in the article (hint: why they do what they do).

3. Evaluate the strategy - provide your evaluations: pros and cons, and implications.

4. Summary of class discussions - summarize the class discussions on the questions you provide.

Reference no: EM132187056

Questions Cloud

Describe mobile marketing in general : Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present.
Can competitors easily replicate ikea strategy : Can competitors easily replicate IKEA's strategy? Why or why not? Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.
The objective of the control phase is to institutionalize : The objective of the control phase is to institutionalize and sustain the improvements made during the analyze and improve phase
Case study-wal-mart and kmart : In 2002 five general merchandise retailers - Wal-Mart, Kmart, Target, Costco and Sears - accounted for 60 per cent of US sales in that sector.
Review problem on current e-commerce news-trends : The goal of this assignment is to help you understand the real world. The instructor will assign a topic to each student.
What is the rosi calculation : How can this metric be used to evaluate one or more of the technologies selected for study?
What valuable functions can brands perform for a firm : What valuable functions can brands perform for a firm? Given that the power of a brand resides in the minds of consumers and how it changes their response.
Prepare the baseline monthly budget for the daycare : Case - DAYCARE COMES TO NORTHVILLE. Prepare the baseline 2000 monthly budget for the daycare. Determine the total surplus and deficit for each month
Define phase is accomplished using series of proven tools : The define phase is accomplished using a series of proven tools such as process mapping, process walkthroughs, and failure modes and effects analysis.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd