Review problem of the focus group

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Reference no: EM131846016

Question: According to Gianfranco Zaccai of Continuum, focus groups kill innovation. He claims that in the 40 years he has been involved in the marketing industry, working with some of the most brilliant minds, he has never seen an innovation developed as a result of a focus group. He maintains that this is because of what focus groups can and cannot do. Do you agree?

Reference no: EM131846016

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