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Liquid Death
Business and marketing background
A review of the company and their marketing efforts
Review should include both data from the case as well as more recent information that may inform a future strategy.
Issues and Opportunities as provided within the case.
A recommended strategy or course of action
This strategy or course of action should NOT be a repeat of what the company "did" following the issues or opportunities found but should be what the company should do moving forward as of today.
Expected business and brand marketing outcomes based on your recommended strategy or course of action.
Risks associated with your strategic course and high-level mitigation plans.
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