Review of past performance of the company

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Reference no: EM133570662

Assignment: Small Business Management

Learning Outcomes: It assesses the following learning outcomes:

I. Distinguish the characteristics, competences and contributions of small businesses, as well as their challenges.

II. Explain key components of the strategic management of growth to small business contexts.

Introduction

Small Businesses generally account for more than 90% of GDP in each country. For this reason, understanding the differences among SB and big Corporations is important. And making sure you understand how to plan the growth and control the return of the investment of SBs will prove fundamental if you someday manage one of them.

Task

You should develop a report on a Small Business development project. It can be:

I. your Start-up,

II. a Franchise,

III. your own Family Business

IV. a SB you would like to work for

V. the establishment of a new subsidiary of a corporation in another country

You may select a company of your choice or ask the Professor to provide you with the name of a specific project/company.

Your report should include:

I. Cover page

II. Table of Contents

III. An introduction to the Sector/Industry the SB operates in.

IV. A Brief summary and background to the company

V. Review of past performance of the company

VI. An analysis of the key issues facingthe organization, including internal and external challenges arising.

VII. SWOT matrix.

VIII. Bibliography and references, using Harvard style recommendations.

Key Criteria:

I. Structure and organization of the report.

II. Use and application of key concepts, theories, and models.

III. Evidence of research undertaken, including relevant, current data relating to the selected company/organization.

IV. Conclusions and recommendations arising from the research undertaken.

V. Use of graphics, diagrams, and images to help communicate ideas.

Reference no: EM133570662

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