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This assignment will give you the chance to review a company's annual report, act as a consultant for a well-established organization. You will also be able to conduct research, use a strategic analysis tool to analyze a company, write an executive summary to communicate your findings, and incorporate APA style in your writing.
Instructions
You have been hired as a consultant to perform a Strategic Analysis for Macy's. At this point in the analysis you are required to:
Develop a SPACE Matrix for the company.
Review the company’s business as described in the company’s most recent Form 10K.
Review industry and competitive information pertaining to the company.
Write a one page executive overview, summarizing strategies that you recommend for this business segment, given your SPACE analysis. Be specific as to your recommendations.
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