Reference no: EM133457980
IKEA INDIA CASE STUDY
QUESTIONS 1
a) Review IKEA's general environment segments and elements in India. - 1 & half page
-PESTLE analysis (6 segment - Political,economic,social,technological,legal & environmental)
-mention & explain in detail the elements for each segment.
-Definition for each segment is not required
b) Discuss how the differences in general environment in India (compared to other countries that IKEA has opened retail stores) will impact IKEA financially? - 1 & half page
-explain in detail
c) The choice of strategy should be based on an organization's key competencies. Deliberate this statement in relation to IKEA's decision to pursue international strategy instead of staying in Sweden? - 1&half page
- mention & explain in detail the 3-reason company pursue international strategy / go foreign market (market size, economicscale, location)
d) Discuss IKEA's choice of international entry mode compared to other international entry modes? - 1 & half page
- 5 mode of entry (choose one mode): exporting,licensing,franchising,jointventure,wholly owned subsidiary
-definition for each entry mode is not required
- chosen entry mode: wholly owned subsidiary
- explain and give reason in detail on the IKEA'S choice of entry mode - wholly owned subsidiary mode IKEA
*Times New Roman, Font Size 12, Spacing 1.5
* In essay format - no point form
* 6 pages exclude references (APA Format)
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