Reference no: EM133527357
Case: Please provide answers for Flex Jeans by the Levi Brand for the following:
1.Current Marketing Situation Analysis
Market description defines the market and major industry trends (Use Quantitative data and industry data) . Find data about how much does the industry represent, what is the growth within the industry? Is there potential for your product within the industry, justify why there is an opportunity within the market to develop that product or service..
2. Competition Review Identify at least three key competing solutions and offer a brief overview of their position in the market. Consider their market share, value propositions, and strategies for product quality, pricing, distribution, promotion, etc.
Include a table comparing the competitors' products based on the product, price, promotion, distribution, Segmentation, targeting, and positioning
*Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.
3. SWOT Analysis
Assess major strengths and weaknesses of your product and company, as well as threats and opportunities that the product might face. Identify at least three considerations for each area of the analysis.