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Customer experience is the heart of marketing for every industry.
Topic - Australian Retail Market (Coles)
You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal.
Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook or magazine references.
The Literature review is in TWO PARTS:
PART A - Project plan, structure and chosen references in a summary of no more than 250 words uploaded to Moodle by week 3
PART B - The literature review of up-to 2000 words
Attachment:- Literature Review Template.zip
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The present report is based on the concept of an integrated customer experience approach by the Coles group.The solution is designed according to the given instruction and rubrics. The total word count of this solution is more than 2000 words and consist of APA referencing format.All the contents present are unique and is free from any type of plagiarism.The final solution is submitted in Microsoft office word document file.
The first file is the question and my topic is Australian Retail franchise COLES. The second file is the sample format for the question in part a. The third file is the sample format for the question in part b. The referencing for the assignment should be in APA Format. Total word count without referencing should be 2000 words. In which part A is only 50 words and the remaining is part B.
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