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Review current literature on integrated customer experience

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Reference no: EM132109807

Literature Review

Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal.

Papers dealing with topics other than the specified unit will not be marked Your essay must include at least 5 marketing peer reviewed (scholarly) journal articles in addition to 2 marketing textbook or references.

The Literature review is in TWO PARTS:

PART A - Project plan, structure and chosen references

PART B - The literature review of up-to 2000 words

LIST OF TOPICS

1) Market led Strategic Marketing Planning.

2) Customer Analysis and the changing market Environment.

3) Competing with the new marketing mix.

4) Creating Sustainable competitive Advantage.

5) Competing through innovations.

6) Implementing Strategy.

7) Identify Current and Future Competitive Positions.

Attachment:- REFRENCES.rar

Verified Expert

Marketing is a very wide concept. In an organization it's very important to do a proper marketing research to establish in a competitive market. After doing a proper research only one can detect what are the strengths and what are the weakness of its firm. In this assignment we have done a 1700 words literature review over integrated customer satisfaction in which we have discussed over marketing planning, market environment, customer analysis also we have discussed about marketing mix.At the end after completing this assignment we got to understand that marketing sector has a very vital role in our organization as well as in the market also.

Reference no: EM132109807

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Reviews

inf2109807

11/15/2018 1:26:47 AM

Writing an impressive assignment is not a joke and also not an easy task. I got to know about Experts Mind. They quickly took all my worries and queries away by completing this writing assignment before deadline. I am able to get A+ grade in this particular assignment. I wish I would know this assignment before years.... Thanks once again..

len2109807

9/11/2018 12:28:51 AM

hi, this one is my frd assignment pls see the attachment , she sent the topic and reference to u , pls see and read it carefully , word limit is 1700, no need a reference she already select the topic and refrence just explain it

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