Review article marketing myopia

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Reference no: EM133351097

Assignment:

The article "Marketing Myopia" by the late Harvard professor Theodore Levitt is considered by many to be one of the most influential articles on marketing strategy ever published. First published in 1960, it is still among Harvard Business Review's most read articles. After considering the article, describe a current company (big or small) that you believe is falling into the myopic trap in some way, whether they are becoming myopic regarding just one of their products or the company as a whole. What are the changing circumstances that threaten their business, and what can do to guard against irrelevancy? What trends (e.g., political, economic, social, and technological) do you believe are having the greatest impact on the company's ability to succeed? Which of Porter's five competitive forces do you believe is exerting greatest pressure on the company?

Reference no: EM133351097

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