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A firm is developing a new product. An early introduction (beating rivals to market) would greatly enhance the company's revenues. However, the intensive development effort needed to expedite the introduction can be very expensive. Revenues and costs associated with the new product are given by:
R = 720 - 12t
and
C = 600 - 20t + 0.2t2
where t is the introduction date (in months from now). Some executives have argued for an expedited introduction date, 15 months from now (t = 15). Do you agree? What introduction date would you recommend?
On the basis of the information regarding the risk involved in the two projects, you come up with the following probability distributions for the projects:
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A multiple regression analysis based on a information set that consists of thrity observations yielded the following estimated demand equation:
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Use the given equation and determine the demand equation as a function of Ps if the price of other pastas (Po) is $2,
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