Reference no: EM131151151 , Length: word count:3000

Assignment is for the Master level students of Hospitality Management.

It is a report of Revenue management strategy for the financial year 2016/2017 to the General Manager of Hotel Novotel Sydney.

Please refer the guidelines and requirements for report like executive summary, table of content, recommendations etc.Pricing
Pricing is said to be one of two strategic levers used to optimize revenue and is, arguably, the most critical component of Revenue Management.

In this assessment, you will prepare a report as if you were the Revenue Manager for the Novotel Sydney on Darling Harbour.

You are asked to present a report to your hotel's General Manager that recommends a Revenue Management strategy for the financial year 2016 (July)/ 2017 (June). Aspects that require critical consideration are:

- An analysis of Market segmentation
- An analysis of the competitor set
- Demand forecasting

The General Manager has already indicated her concern about the transparent nature of pricing and has requested that your strategy specifically addresses this.

Notes
Although this report is based on a real hotel and across a current time period, it requires a strong theoretical framework with references to the literature. It must also account for recent changes and predictable events in the area of revenue management. Current market analysis reports should be used as part of the overall strategy.

Format : Executive Report, APA style

Submission guidelines:
- Title page
- Executive Summary
- Table of contents.
- Introduction
- Body of work (this can be titled differently and include sub- headings.)
- Conclusion
- Recommendations
- References
- Appendix ( if possible)
- Professional layout and presentation, concise, informative and correctly referenced. Graphs and color can assist in summarizing key points in the report.
- You must refer, in text, to a minimum of 15 academic references in order to show competency in the assessment.