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Revenue from the states of kerala

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Let's suppose that Marico wants to increase the sales of its Parachute Coconut Oil in India, which it has currently split into North, South, East and West. It is considering splitting its existing territories into smaller ones to improve market penetration through effective distribution channels. Suppose the company's internal sales data revealed that it gets most of its revenue from the states of Kerala, Tamil Nadu and Andhra Pradesh.

Which would be the ideal region to split further?

Reference no: EM133090285

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