Reveal the target audience demographics

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Reference no: EM132219314

Choose a cereal box to use for analysis. Selections may include a sugary children's cereal (preferably one that promises a free toy); an organic, health-nut cereal; a cereal geared toward women, a high-protein cereal, a bargain bag cereal, store-brand cereal, a low-sugar, healthy alternative children's cereal, etc. Provide an image of the image. It can be a photo of the actual box or an image from the internet. You can attach the image to your submission. Once you choose a cereal box for analysis, the following should be completed.

Describe the cereal box in full detail and discuss all the visual elements of it. There is no such thing as over-thinking or over-analysis in this instance. Remember that these companies make a deliberate effort to design a box in a way that will appeal to their specific target audience. Look at things like color scheme, font, characters, people, headings, and any other visual element. Â You can list these things and use short sentences or phrases to describe. It does not need to be in essay format.

After analyzing the visuals, explain who you think the target audience is and why. Use the cereal box as a clue to reveal the target audience's demographics. What age range, gender, economic background (think of cost and location in the aisle), group membership (ex. Sports, yoga, healthy eating, etc), culture etc. is the cereal box trying to attract.

Reference no: EM132219314

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