Retailing and omni-channel marketing

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Retailing and Omni-channel Marketing:

Retailing is changing from the way it used to be around the world. The introduction of travel sites and consolidators have extended choices to the consumer and made service offerings and pricing even more transparent.

Assignment:

If you were a travel site, discuss the 4 factors reviewed in this chapter that you should consider as you develop a strategy to do business with Southwest Airlines.

Reference no: EM131777508

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