Retailers such as starbucks that export their retail model

Assignment Help Operation Management

Reference no: EM132264931

1. Increasingly uniform regulations for advertising across Europe will likely

a. encourage greater use of global campaigns. b. All of the above c. enhance the potential for pan-European campaigns. d. result in less restrictive advertising regulations in Europe.

2. Retailers such as Starbucks that export their retail model virtually unchanged are called

a. performance managers. b. global-local formatters. c. replicators. d. re-inventors.

3. Firms prefer international divisions over export departments when

a. political risk is high. b. their export volumes are small. c. exchange rates fluctuate rapidly. d. the volume of exports increases.

4. In a piggyback agreement,

a. the distributor controls marketing strategies. b. the manufacturer retains control over marketing strategies. c. the manufacturer has no channel control. d. no one has channel control.

5. As management in domestic firms recognizes the potential in international markets, ____ are often added to the domestic organization.

a. international specialists

b. global mandates

c. polycentric specialists

d. geocentric specialists

6. Joe is the CEO of a large fast food company that has franchises all over the country. Every year, he goes on a retreat with the top franchise owners in every state. He spends one-on-one time with them, listens to their problems, provides them with insights gleaned from their data analytics department, and makes them feel like they are a valuable part of the company and integral to the brand. Joe does this because he recognizes the value of ______

a- direct marketing

b- internal marketing

c- seller marketing

d-interactive marketing

7. Juan contracted a firm to do some marketing research. He was surprised to learn that customers were staying away from his stores because of a lack of services like gift cards, return policies, and special orders. Juan was surprised that this is what customers were expecting from the store. He always believed that customers cared most about the prices of products. Juan is likely suffering from a(n) ________ gap.

a- knowledge

b- standards

c- ethics

d- communications

Reference no: EM132264931

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