Reference no: EM133164097
Retailer Marketing Channels
Overview
Select a retailer that you are interested in.
Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels.
Identify the three most influential channel participants for the retailer that you selected.
Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, et cetera) affects the marketing operation.
Research a new technology that may aid in communication between marketing channels by eliminating conflict and power in the marketing channel.
Research how the marketing channel for your selected retailer is designed. Critique the design of the marketing channel for your selected retailer.
Use at least three quality academic resources in this assignment.
Analyze the impact of participants, environmental variables, technology, and design on retailer marketing channels.
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