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Retailer actions refers to the basic retail strategy

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Question

'Retailer actions' refers to the basic retail strategy chosen by a retailer to reach and serve its target market. Retailers can use mass marketing, differentiated marketing, or concentrated marketing.

Suggest a retail store format and merchandise suitable for each of the above retail strategies.

choices with valid reasons, and remember to include the relevant conceptual discussion.

Reference no: EM133539775

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