Reference no: EM133216441

You have to give the answers of regarding nike store which is situated in marche central, montreal

Retail Market Strategy
1. Target Audience - Who is their target audience? (Describe demographically and psychographically)
2. How is their target market selection approach? (Mass marketing, Concentrated marketing, differentiated marketing)
3. How do they use technology (web and eCommerce, supply chain management, information systems, etc.)?
4. What is the overall strategy according to the Wheel of Retailing Theory? (high-end, medium, low-end)
5. What type of goods and services do they have? (Durable, non-durable)
6. What are their business structure (sole proprietorship, partnership, or corporation?) and ownership
form? (Independent, chain, franchise, leased department, cooperative)
7. What is their approach to managing human resources? (Organizational structure: tall of flat)
8. What types of tasks, job positions, and the number of employees has this store?
9. How do they supervise retail employees? (Closely supervised or empowered employees?)
10. Do they offer training or reward programs to employees?
11. What is their primary differentiation strategy?
12. How is their legal environment? What types of licensing, agreements, and laws do they need to
follow?
13. In which Retail life cycle are they?