Resulted in increased global integration

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Reference no: EM132273518

Think about the forces that have resulted in increased global integration and the growing importance of global marketing:

International trade alliances, free trade agreements, and foreign-trade zones

Major trends in the world economy; economic shift from west to east, changing industry structure, demand for resources (natural and talent), etc.

Technology advances such as the Internet and global TV networks

Transportation improvements

The pattern of income distribution in the world

World economic trends such as privatization

Identify your top two forces that have resulted in increased global integration and marketing. Describe why you choose these specific two factors and support your position. Provide an example within your company or industry of interest where these factors have resulted in strategic decisions and tactical plans for global integration and global marketing.

Each student must identify their top two forces, listen to their colleagues in class and ask a colleague a substantive question pertaining to their top 2 forces that furthers the classroom discussion.

Reference no: EM132273518

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