Result of marketing efforts promotional mix

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Reference no: EM133650044

Question: You mentioned Imagine you are marketing high end cars. You could reach out via marketing to thousands within a specific zip code range known for high income levels - or - you could use analytics at their best and laser focus on previous new car customers, previous service customers with the same brand, potential new customers based on cars they have registered with DMV. Which do you think would have the better result - meaning more cars sold within six months as a result of marketing efforts (aka improved ROI for marketing efforts) promotional mix - how is it used in B2B compared to B2C? is it different or is it the same?

Reference no: EM133650044

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