Restore credibility and generate positive press reporting

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Reference no: EM13758413

Create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.

Why it was recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans.

Public Issue? Word 150 word in your own words

Reference no: EM13758413

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